Social Bookmarking (SBM) is a method for Internet users to store, organize, search and manage bookmarks. It is popular among people with affiliate marketing programs as it drives traffic & backlinks to the website.
Social bookmarking sites allow you to do two main things:
- Manage the bookmarks online, where they can be accessed from any computer.
- Conduct searches for information based on other people's findings rather than the search engine's.
Importance of social bookmarking from SEO point of view
From an Internet marketing perspective, this is useful because it drives traffic to a website in two ways:
- Direct click-through from the social bookmarking websites.
- Through the search engines, as links from social bookmarking sites will help raise your search engine rankings.